Functions Open: Essence Joins Forces with Aveeno To Launch 2022 Pores and skin Well being Startup Accelerator Pitch Competitors

Delly Bezoss

Applications Open: Essence Joins Forces with Aveeno To Launch 2022 Skin Health Startup Accelerator Pitch Competition

There’s a motive why Black don’t crack. 

Survey knowledge says 82 % of Black ladies really feel self-grooming is a key a part of our lives, and 52 % adhere to a set skincare routine. That is evidenced by the exorbitant amount of cash Black shoppers spend on hair and skincare annually– $1.5 trillion in 2022.

But regardless of our spending energy, Black ladies entrepreneurs solely personal a small nook of the market. Essence and Aveeno® are aiming to alter that. 

The Aveeno® model has not too long ago introduced its second 12 months of the Aveeno® Pores and skin Well being Startup Accelerator Pitch Competitors in collaboration with ESSENCE. This system goals to acknowledge, empower and amplify the ability of Black female-identifying entrepreneurs in providing new options for all pores and skin and hair sorts. 

“As a model that began from humble beginnings, like many others earlier than us, we really feel an innate duty to pay ahead the assist and steering we obtained alongside the way in which to those inspiring Black ladies entrepreneurs who’re working so onerous to interrupt into the trade,” says Steve Reis, Senior Model Supervisor of Aveeno®, Johnson & Johnson Client Inc in a information launch. “Dr. Isfahan Chambers-Harris and Ariane Turner are savvy leaders with a transparent imaginative and prescient for the kind of change they wish to drive, and we’re humbled to be serving to them pursue their ambitions. We’re lucky that ESSENCE shares this imaginative and prescient with us and have excessive hopes for 12 months two of the Pores and skin Well being Startup Accelerator program’s enduring dedication to creating equitable alternatives within the skincare trade.”

Aveeno® ‘s Pores and skin Well being Startup Accelerator program will give the winner $100,000 to assist enterprise development and an all-expense paid journey to ESSENCE Fest, a excessive visibility discussion board the place the winners will likely be acknowledged. The award may also embrace hands-on enterprise steering and mentorship from the most effective and brightest thought-leaders in all the pieces from package deal design, advertising and marketing, accounting, and extra.  

“ESSENCE is the place 31 million Black ladies unapologetically name house, ‘within the pores and skin they’re in.’ One other 12 months of collaboration with Aveeno® on the Pores and skin Well being Startup Accelerator Pitch Competitors is demonstration of the equitable consideration essential to service Black pores and skin well being,” stated ESSENCE CEO, Caroline Wanga in a information launch. “At ESSENCE, we consider that financial inclusion is a human proper. We’re dedicated to making sure that we construct Black entrepreneurial development and generational wealth by way of supporting Black companies with function, entry, capital, and experience by way of our New Voices Fund and Basis, along with our complete portfolio of applications and merchandise. I’m cheerfully anticipating how this continued partnership will elevate the following era of Black-owned pores and skin well being enterprises.”

To enter, comply with the steps by submitting straight on the entry web page, right here.

Hit the ENTER NOW button and fill out the shape. Entries shut at 11:59 PM EST on April 30, 2022. Inform us your WHY. Create a 1-2-minute video introducing your self, your small business, and WHY you bought began. Clarify how pure substances play a key function in your product(s) and your small business. Lean into fashionable video storytelling and supply a vertical video when you’d favor.

Add your video, overview required data, and submit!

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