Hims & Hers launch expands skin care collection

Delly Bezoss

This interview was conducted via email.

Tell me a bit about this skincare launch?

Through this launch, Hims & Hers has doubled its skincare offerings with a suite of brand-new products that address a wide range of common skincare concerns. This includes a facial cleanser, moisturizer, daily SPF, spot corrector and face oil. We’ve listened to Hers customers’ personal skincare concerns regarding their top skincare recommendations in order to provide the most personalized skincare experience possible, whether one product is used or six.

How does skincare fit into Hims & Hers as a brand?

Hims & Hers aims to be the one-stop shop for all types of health and personal care, which of course includes skin health. Working closely with dermatologists, our skincare products help address a wide range of skin concerns, such as acne, wrinkles, and fine lines. With this launch, we’re able to provide an even more comprehensive skincare lineup for customers to address their own skincare needs.

What whitespace is this launch filling? What consumer need is this launch filling?

There’s not a one-size-fits-all “formula” for skincare, so our aim for the launch is to provide consumers with even more options so that they have the opportunity to experience the most personalized skincare experience possible. With good skincare and skin health comes a happier, healthier overall you, which is what we’re trying to help consumers achieve. 

What’s the value of crossing from the sexual health space into the skin care space?

Providing consumers accessible and affordable care as it relates to health and wellness was the main reason why Hims & Hers was created, so it was a natural fit to expand the offerings to include skin health. Our customers also shared they want healthier skin faster and without all the guesswork, so we listened! 

https://www.cosmeticsdesign.com/Article/2022/04/20/hims-hers-launch-expands-skin-care-collection

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