What is Vitamin D?
Vitamin D is a fat soluble vitamin found in foods such as oily fish, butter and egg yolk. It is formed through the action of UV sunlight on the skin.
Vitamin D has functions and benefits that are probably more wide ranging than any other vitamin. There has been huge renewed interest in vitamin D recently, with new global research showing that the health benefits of this nutrient stretch beyond bone health.
There is increasing evidence for the beneficial effects from dietary Vitamin D which has shown benefits for its contribution to:
- Maintenance of normal bones and teeth
- Normal absorption and utilisation of calcium and phosphorus
- Normal muscle function
- Normal blood calcium levels
- Normal function of the immune system
- The process of cell division
Vitamin D – the sunshine vitamin
While our bodies manufacture Vitamin D on exposure to sunshine, the levels in many countries is so weak during the winter months that our body makes little or no Vitamin D at all, meaning that dietary supplements are often the best way to safeguard intakes of Vitamin D. Many populations, including the majority of those in Europe, require an additional dietary source of Vitamin D to achieve and maintain an adequate status of Vitamin D throughout the year.
In addition, the body does not generate Vitamin D when sitting behind a glass window, whether in your car or at home, because these UV rays cannot penetrate glass to generate Vitamin D in the skin. Sunscreens, even weak ones, while essential to protect the skin, can affect the body’s ability to generate vital Vitamin D.
Vitamin D in the diet and health benefits
Vitamin D is naturally present in some foods (e.g. oily fish such as herring, sardines, fish liver oils, eggs, butter) and in a few foods that are fortified with Vitamin D (e.g. .margarine, some cereals, some yoghurts). Vitamin D is fat soluble, therefore advice to eat lower fat diets may contribute to reduced intakes from foods and hence dietary supplementation may be needed. In the UK the background diet provides 3-4 ug /day of Vitamin D and only a little more if oily fish is consumed.
There are a number of reasons why Vitamin D supplementation is now advocated. These include:
- Government health advice to reduce sun exposure which can mean less Vitamin D is produced naturally by the body.
- Reduced sun exposure in certain groups of the population e.g. older people, for religious reasons/clothing, certain occupations, medical reasons, those with dark skin (as greater skin melanin content can reduce the skin’s ability to produce Vitamin D).
- Increased requirement at certain life stages e.g. the elderly population – whose skin may not be able to synthesize Vitamin D effectively.
- Those with increased dietary intolerances (e.g. lactose and dairy), allergens.
- People who are on a diet.
Vitamin D3 has long been known to aid in calcium absorption, but emerging research is suggesting a far wider role for vitamin D in health. Our formulation enables you to receive the goodness of Vitamin D3 throughout the whole year, come rain or shine.
Each tablet provides on average 75μg (micrograms) / 3000iu of Vitamin D3 which is 1500% of the EC Recommended Daily Allowance.
Approved health claims from European Food Safety Authority (EFSA):
Calcium and phosphorus: Vitamin D contributes to normal absorption/ utilisation of calcium and phosphorus.
Blood calcium levels: Vitamin D contributes to normal blood calcium levels.
Normal bones: Vitamin D contributes to the maintenance of normal bones.
Muscle function: Vitamin D contributes to the maintenance of normal muscle function.
Teeth:Vitamin D contributes to the maintenance of normal teeth.
Immune system: Vitamin D contributes to the normal function of the immune system.
Cell division: Vitamin D has a role in the process of cell division.
Vitamin D3 75µg 1500%
*% RI = % Reference Intake
Vitamin D3 (Cholecalciferol)
Modified Maize Based Starch
Bulking Agents: Microcrystalline Cellulose; Di Calcium Phosphate BP
Anti-Caking Agents: Silica; Magnesium Stearate
Take 1 capsule a day
Do not exceed the recommended daily consumption.
Please consult with your Healthcare Professional if you are pregnant, lactating or if you are taking any other medication.
Not to be used as a substitute for a varied balanced diet and healthy lifestyle.
Keep out of the reach and sight of children.
Store in a cool dry place, away from direct sunlight.
Detail Specification Item
Pot of 30 Vitamin D3 3000iu, Pot of 60 Vitamin D3 3000iu, Pot of 90 Vitamin D3 3000iu, Pot of 180 Vitamin D3 3000iu, Pot of 360 Vitamin D3 3000iu
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